Work That Drives Clarity, Adoption, and Growth
Across my career, I’ve worked with companies at different stages from early startups to established platforms to solve similar problems: clarify positioning, align teams, launch products with focus, and drive adoption that translates into revenue. The projects below highlight different roles, contexts, and outcomes.
Platform Go-to-Market & Revenue Growth
Cybersecurity • Growth-stage platform
Led positioning, ICP strategy, and end-to-end GTM for platform and product launches, supporting revenue growth, pipeline generation, and sales enablement.
Building Product Marketing from the Ground Up
B2B SaaS • Founding PMM role
Established product marketing foundations including positioning, launch strategy, and product-led growth to drive adoption and conversion in a scaling SaaS product.
0→1 Product Launch & Early Growth
Early-stage startup
Owned a 0→1 go-to-market launch and full-stack marketing execution across acquisition, lifecycle, website, sales assets, and in-product messaging to drive early adoption.
Fractional Marketing Leadership for Growing Teams
Consulting • Multiple industries
Partnered with founders and leadership teams to clarify positioning, build GTM strategies, and execute across marketing channels as a hands-on, strategic marketing lead.
