Product Marketing & Go-to-Market Leadership in a Growth-Stage SaaS

SaaS Startup Strategy • Professional Connectivity • Convey

Convey was a B2B SaaS product designed to modernize the way professionals connect by replacing traditional business cards with a more efficient, digital experience. While the concept was simple, the challenge was helping buyers understand the product’s value beyond “a better business card” and positioning it as a meaningful productivity and relationship-building tool.

As the product evolved, Convey needed clearer positioning, sharper use-case storytelling, and go-to-market strategies that resonated with multiple audiences—from individual professionals to business teams.

Impact

Product Positioning & Messaging

  • Clarified Convey’s value proposition and developed messaging frameworks that connected product features to real networking workflows and user pain points

  • Ensured consistent positioning across marketing, sales, and product touchpoints

Go-to-Market Strategy & Launch Support

  • Supported go-to-market planning for new features and product enhancements

  • Aligned launch messaging with sales narratives and customer education

Customer & Market Insight

  • Conducted customer interviews and discovery to understand how professionals network, share information, and follow up

  • Identified patterns in user behavior and objections to inform positioning and GTM strategy

  • Translated insights into practical messaging and enablement assets

Outcomes

Double digit user growth in 3 months

Rapid market entry and early traction, achieving double-digit user growth within three months of launch.

A fully operational growth engine

A fully operational growth engine, with acquisition, lifecycle, brand, and sales enablement working in concert to support adoption and scale.

Clearer product value and user experience

Clearer product value and user experience, resulting in stronger onboarding, higher engagement, and a solid foundation for continued growth.