Fractional Marketing Leadership Across Industries
Consulting • B2B, Real Estate, AI & Professional Services
Founders and leadership teams often know their work is valuable but struggle to articulate it clearly, bring it to market effectively, or scale marketing execution without hiring a full internal team.
Through Dia Content Studio, I partnered with organizations across industries to act as a strategic, hands-on marketing leader—bridging positioning, GTM strategy, and execution.
Impact
Brand & Product Positioning
Clarified brand and product positioning for B2B services, platforms, and consultancies
Developed messaging frameworks grounded in customer needs and real use cases
Go-to-Market & Campaign Strategy
Designed GTM strategies for new offerings, services, and campaigns
Aligned messaging, content, and distribution to support growth goals
Full-Stack Marketing Execution
Led execution across websites, content, email, social, sales decks, and lifecycle campaigns
Ensured brand consistency across touchpoints
Customer & Market Insight
Conducted customer research and discovery to inform messaging and content strategy
Translated insight into practical GTM execution
Industry-Specific Examples
Boutique Real Estate Firm: Neighborhood-focused content and campaigns that positioned the firm as a trusted local authority
R&D Consulting Services: Messaging and thought leadership to support a specialized life-sciences consultancy
AI & Org Transformation Consulting: Positioning, GTM narratives, and product marketing support for AI-driven offerings and leadership programs