Product Launch: TextExpander for Chrome
An example of a larger-scale launch of a new product in the suite of offerings.
Building a category pillar page: “What is Text Expansion”
Educating website visitors on the category of text expansion and the value and benefits that it can bring to both individuals and teams.
Leveraging research to create a Healthcare GTM strategy
An example of a comprehensive user research project used to develop a go-to-market strategy for entering the healthcare market.
Website Navigation Refresh and Vertical Focus
An effort to help website visitors “choose their own adventure”, and modernize our website navigation and job function specific web pages.
Positioning Exercise & Strategy
An exercise based on April Dunford’s book “Obviously Awesome” done with company leadership to develop a unique position in the market.
