Hello, I’m Diana.
I help growth stage companies connect their brand value to customer needs.
I'm a marketing leader with a passion for uncovering brand value and connecting it to customer needs. I specialize in creating impactful go-to-market strategies that tell great stories and convert customers.
With more than a decade of experience of driving growth in tech startups and growth-stage companies, my journey is driven by a curiosity and passion to understand what really motivates people.
Let’s chat about how to grow teams who deeply understand target audiences, position products to meet their needs, and execute impactful campaigns that get results.
Unlocking Potential
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What goals are you trying to reach? From product adoption to engagement to growth, let's think outside the box and find the right strategy for you.
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Let's get to the point and highlight the unique value that makes you different from everyone else in the market.
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It's all about the customers, let's talk to them like humans and relate with content that resonates.
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The goal is to know customers better than we know ourselves - let's dig in and get to the bottom of their motivations.
Real-World Wins
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Leveraging Research for a Healthcare GTM
An example of a comprehensive user research project used to develop a go-to-market strategy for entering the healthcare market.
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Category Pillar Page “What is Text Expansion”
Educating website visitors on the category of text expansion and the value and benefits that it can bring to both individuals and teams
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Product Launch: Chrome Extension
An example of a larger-scale launch of a new product in the suite of offerings, including process, templates and more.
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Website Navigation Refresh & Verticalization
An effort to help website visitors “choose their own adventure”, and modernize our website navigation and job function specific web pages.
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Brand Positioning Exercise & Strategy
An exercise based on April Dunford’s book “Obviously Awesome” done with company leadership to develop a unique position in the market.
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Startup and Growth Stage Experience
Helping the little guy break through the noise
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Heart & Human Focused
It all comes down to the people behind the purchase
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15+ Years Marketing Leadership
Don’t call it experience, call it a passion
Get in Touch!
Let’s grab a coffee and chat about your goals, your brand, or your extraordinary product.
