Hello, I’m Diana.

I help B2B SaaS companies clarify their value, launch effectively, and turn products into growth engines.

I’m a brand and product marketing leader focused on helping B2B and platform companies clarify their value, launch effectively, and drive meaningful product adoption.

I specialize in product positioning, go-to-market strategy, and product-led growth, with a track record of building PMM functions, shaping narratives, and translating customer insight into revenue-impacting execution.

Across more than a decade working with startups and growth-stage teams, my work has been guided by curiosity—about customers, about markets, and about what truly motivates people to act. I partner closely with teams to align around clear messaging, strong launches, and campaigns that don’t just ship, but stick.

Let’s talk about how to build products and go-to-market motions that resonate, convert, and scale.

Product marketing that drives adoption and revenue.

Clarifying differentiated value across products, platforms, and audiences by defining who the product is for, why it matters, and how it wins in a competitive market.
Designing and executing go-to-market strategies that bring focus and momentum to launches, align cross-functional teams, and drive measurable adoption and revenue impact.
Driving product adoption through thoughtful onboarding, activation, and expansion strategies that help users realize value quickly and grow over time.
Narrowing and refining target audiences based on customer maturity, use case, and industry to improve pipeline quality, conversion rates, and long-term growth.
Equipping sales and customer-facing teams with clear narratives, proof points, and tools that support confident conversations and move deals forward.
Turning customer research, feedback, and market signals into clear messaging, positioning, and go-to-market decisions that resonate with real buyer needs.

Real-World Use Cases

Platform Go-to-Market & Revenue Growth

Cybersecurity • Growth-stage platform • Bugcrowd

Led positioning, ICP strategy, and end-to-end GTM for platform and product launches, supporting revenue growth, pipeline generation, and sales enablement.
Product Marketing from the Ground Up

B2B SaaS • Founding PMM • TextExpander

Established product marketing foundations including positioning, launch strategy, and product-led growth to drive adoption and conversion in a scaling SaaS product.

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0→1 Product Launch & Early Growth

Early-stage startup • Convey

Owned a 0→1 go-to-market launch and full-stack marketing execution across acquisition, lifecycle, website, sales assets, and in-product messaging to drive early adoption.

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Fractional Marketing Leadership

Consulting • Multiple industries

Partnered with founders and leadership teams to clarify positioning, build GTM strategies, and execute across marketing channels as a hands-on, strategic marketing lead.

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Startup and Growth Stage Experience

Helping the little guy break through the noise
Heart & Human Focused

It all comes down to the people behind the purchase
15+ Years Marketing Leadership

Don’t call it experience, call it a passion